Do You Know Why Your Customer Chose YOU? The answer is that you provide some kind of value to them. They did not choose you because your price was cheapest, or because you’re the only one out there. They chose you because in some way you were able to convince them that your value was higher than someone else’s. They believed your promise enough to pay good money to you to provide to them that value. What makes customers believe the promise? Your Lead Magnet Was High Quality We’ve talked before about your giveaway being relevant, high-quality and something [...]